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Privacy Policy

THIS PRIVACY POLICY GOVERNS THE USE OF ALON WEBSITES, MOBILE APPLICATIONS, AND OTHER ONLINE APPLICATIONS, including but not limited to the following: https://dkfuel.com/; & https://alonbrands.com/ (collectively, the “Site”) AND YOU AGREE THAT YOU ARE BOUND BY THE TERMS OF THIS PRIVACY POLICY. If you do not agree to the terms of this Privacy Policy, you must immediately discontinue your use of the Site.

ALON’S COMMITMENT TO PRIVACY
Due to the sensitive information we collect from Site users, which may include information that can personally identify you (e.g., name, address, email address, phone numbers, and credit card information), ALON understands the importance of data security and is committed to providing high quality service, unmatched integrity in dealing with our customers, and an enjoyable and secure digital experience. As an extension of ALON’s customer commitment, this Privacy Policy describes how we collect, use, and safeguard information and to should assist you in making informed decisions when visiting the Site or digitally using ALON’s services. ALON will periodically review and assess this Privacy Policy and may make changes to it as necessitated by new technologies, business practices, our customers’ needs, and/or legal developments.

COLLECTION & USE OF INFORMATION
When you visit and navigate the Site or communicate with us electronically, we will not generally collect personal information about you unless you provide us that information voluntarily. You should be aware, however, that when you visit the Site, we collect certain information that does not identify you personally, but provides us with usage data, such as the number of visitors we receive, what pages are visited by a visitor or the ISPs or types of browsers most frequently used. This data helps us to analyze and improve the usefulness of the information we provide on the Site, as well as our products and service. More specifically, we collect the following types of information from the Site:

  1. IP Addresses and Viewing Information. ALON may collect the IP address of anyone who visits the Site and track the Site pages viewed, the date and time of viewing, and various other statistics. This information does not identify you personally. We use this information to help us evaluate visitor traffic patterns and improve the Site by making our systems more responsive to the desires, habits, and needs of visitors.
  2. Personal Information. When you choose to provide it, we collect personal information such as your name, address, telephone number, email address and other information. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.
  3. Cookies. Like most businesses operating websites, we may track your visits to the Site by giving you HTML “cookies” when you enter. A cookie is a small amount of data that is transferred to your device’s hard drive or shared with your device’s temporary memory for record-keeping purposes. Cookies are not computer programs and have no ability to read data residing on your device or instruct it to perform any step or function. By assigning a unique data element to each visitor, the Site is able to recognize repeat users, track usage patterns and better serve you when you return to the Site. Our cookies do not store personal information. Most browsers are initially set up to accept cookies. If you prefer, you can reset your browser either to notify you when you have received a cookie or to refuse to accept cookies. You should understand that certain areas of the Site may not function properly if you set your browser to block cookies.