Partner with DK Fuel for Distribution of American Gas & Diesel
DK Fuel supplies fuel distributors and independent gas stations across the Southern United States with American-made and refined gasoline + diesel. Discover how the DK brand can help you grow your business, strengthen your station’s visibility, and earn customer trust that keeps drivers coming back.
114% Higher Ratings
Than the national average for gas station reviews
Top-3 Visibility on Google Maps
92% of DK-branded stations appear in the top results when drivers search “gas near me”
20+ Year History
Supporting fuel retailers
DK: Branded Wholesale Gas & Diesel Supplier in the Southern U.S.
DK Fuel’s branded wholesale program helps distributors and independent operators grow with an American fuel brand. Fuel is supplied through DK’s refinery and terminal network and delivered by experienced local distributors, giving you consistent supply without the operational burden. Combined with competitive pricing and professional branding support, DK is designed to increase visibility, build customer trust, and drive more gallons through your pumps.
Established in 2001, DK is a branded wholesale fuel supplier powered by parent company Delek’s 20-year refining legacy. With four refineries (Tyler & Big Spring, TX; El Dorado, AR; Krotz Springs, LA), 26 fuel terminals, and 700+ branded DK and ALON stations, DK Fuel offers the scale of a major brand with the personal service of a regional partner.
Strategically Located and Growing
Four Refineries
DK has 4 refineries located in Tyler and Big Spring, Texas, El Dorado, Arkansas and Krotz Springs, Louisiana.
26 Terminals
Over 26 strategically located fuel terminals for branded fuel supply throughout the Southern U.S.
700+ Branded Stores
Store network of over 700 DK or Alon stores geographically positioned near supply.
Why Choose DK Branded Gas & Diesel
Attract More Drivers
A recognizable brand builds immediate trust at the pump, bringing in new customers and increasing repeat visits.
Turn Brand Trust into More Sales
When drivers recognize and trust the brand at the pump, they're more likely to stop, fuel up, and come back again. DK's strong reputation helps turn passing traffic into consistent customers.
Simplify Payments & Reduce Costs
Get one-stop payment processing services for all major credit cards, debit cards, fleet cards, gift and loyalty cards. Along with competitive processing fees, our network is designed to lower friction and keep transactions running smoothly.
Protect Your Margins with Consistent Pricing
Get straightforward, consistent pricing so you can plan your margins with greater confidence and avoid unexpected swings that impact your bottom line.
The DK Way: Unmatched Customer Service
You’ll work with responsive, U.S.-based teams who understand your business and are available when you need them, so issues get resolved quickly and your operation keeps moving.
American-Sourced & Refined Fuel, Close to Your Market
Access major grades of gasoline and diesel sourced and refined in America through a regional network built to support the communities you serve. With refineries and terminals across the South and Gulf Coast, fuel stays closer to home – supporting local jobs, strengthening regional economies, and reinforcing the communities your business depends on. It’s a fuel program you can stand behind, both operationally and locally.
Fewer Disruptions, More Predictable Supply
Because fuel is refined and positioned closer to your market, you benefit from shorter transport distances, more consistent delivery, and greater supply stability—even during periods of high demand. The result is fewer disruptions, steadier pricing, and reliable access to fuel when your station needs it most.
DK Branded Gas & Diesel Available
- 1 87 Conv, 87 Conv E10 & 7.8 Regular Unleaded Gasoline, with no ethanol and conventional E10 with up to 10% ethanol. A cost-effective, cleaner-burning fuel option.
- 2 90 Conv & 91 Conv Mid-Grade Unleaded Gasoline, 90 Octane, conventional (ethanol-free). Improves performance and stability, particularly for small engines.
- 3 93 E10 & 93 E10 7.8 Premium Unleaded 93 Octane and 7.8 RVP for seasonal compliance, with up to 10% ethanol. Delivers enhanced engine performance and knock resistance.
- 4 ULSD No 2 TxLED & B5 TxLED Ultra-Low Sulfur Diesel and B5 Diesel with up to 5% biodiesel, meeting Texas Low Emission Diesel (TxLED) standards. Reduces emissions and supports smooth operation.
- 5 Jet Fuel (Jet A) A high-performance aviation turbine fuel used in commercial and military aircraft powered by jet engines. Formulated for high energy density, thermal stability, and reliable performance at high altitudes and low temperatures.
More than Fuel: Gas Station Marketing & Local Store Support
Done-For-You Branding Programs
DK plans and funds year-round marketing initiatives and giveaways designed to increase visibility, strengthen brand recognition, and engage customers before, during, and after the point of purchase – helping turn everyday interactions into lasting customer relationships.
Developing DK Loyalty
The DK Debit Card is a loyalty tool developed to reward customers for fueling with DK's branded fuels and keep them coming back. Customers can save five cents per gallon when they fill up and pay with their DK Debit Card, plus receive a 2% discount on in-store purchases.
Integrated Texting Program
Engage your customers and boost loyalty with your own site-specific text messaging database.
Digital Engagement
Navigation and social advertising employed to highlight DK and Alon locations on the web and increase exposure of the brand.
Community Partnerships
Local sponsorships, youth sports partnerships, and regional marketing initiatives designed to strengthen community connections and drive traffic to your location.
Local SEO
Improving your site's digital footprint and visibility through reputation management, driving ratings and reviews, and more.
Improve Gas Station Branding with DK Elevate
As part of our commitment to growing the DK brand, DK Elevate launched in 2022 to modernize station design and enhance brand visibility. Our new graphics and strong use of color set our canopies and fuel islands apart, conveying a sense of motion and energy. DK Elevate canopies are even more striking at night and our custom lights are welcoming and bright, highlighting the safety, cleanliness and convenience of our pumps for evening guests. As we rapidly expand DK’s network of stores, new sites will be imaged with DK Elevate.
The DK Impact – Testimonials from Trusted Fuel partners
Owner and Co-Founder of Sewell Oil Company
“What’s stood out most about partnering with DK/Alon is the relationship and professionalism of the entire Delek team. Their responsiveness is better than the industry average: calls get answered, emails get returned quickly, and they follow through. We don’t deal with broken promises, things get done. The DK brand adds real value to our company as a wholesale fuel provider, and having the refinery right here is one of the biggest advantages.”
CEO of Kendrick Oil Company
“The beginning of our partnership goes all the way back to the year 2000. Our growth with DK over the years has been significant and I think that can be attributed to DK’s willingness to compete, Flexibility and the DK image is just excellent. Consistency is a really a big factor.”
DK Dealer, “The Triangle” in Alpine, Texas
“I was unbranded, and I thought that was an advantage at first … I realized real quick it’s not … Now that I’ve been into it over a year, I saw a 37.5% increase in gas sales alone ... In my second year, first quarter, I have seen an additional 31% on top of that.”
DK Dealer, “Gamewell Superette” in Lenoir, NC
“As an owner of an independent, family-owned gas station, I was hesitant about partnering with another company. From the very beginning, DK made sure that I was always in the loop on all aspects such as branding, repairs, pricing, and ordering/delivering fuel. What stands out most to me is not just the quality of their service, but the genuine care DK has for the wellbeing of my store, my family and I. DK makes their customers/partners feel more like family rather than just another number in a large business. When help is needed, I am always met with a smiling face and positive attitude, not just a random voice over the phone. ”
Store Owner and Operator in SE Region
“When I met with DK, I was very impressed with their ability and desire to learn about ALL aspects of what would help my business. They took time to understand how my business works, how we can bring in more customers, and what can be done to overall improve the business. I never felt as if I was alone in this new endeavor, DK always had my back. Not only did DK help plant the seed to jumpstart fuel sales at my new location, but they also helped host a customer appreciation day to connect with the local community, resulting in hundreds of attendees and a major increase in inside and outside sales. When you choose DK, you are choosing to work with a company whose biggest goal is to see you succeed!”
Ready to Partner with DK Branded Wholesale Fuel?
Take the next step toward a stronger fuel program. Submit the form below to connect with our branded wholesale team and explore opportunities in your area. For retail employment opportunities, visit our careers page here.
Learn More About Branded Gas & Diesel from DK
DK supplies fuel at the refinery and terminal level, while local distributors handle delivery, logistics, and day-to-day supply. This model gives you reliable access to fuel without needing to manage transportation or inventory yourself. Don’t have a distributor? We have a trusted network of distributors and will place you with one that best matches your needs.
Direct supply is typically reserved for large operators with their own logistics capabilities. Most partners work through DK’s distributor network, which provides delivery, support, and local expertise.
Branded fuel is sold under a recognized name like DK and follows strict quality, consistency, and marketing standards set by the brand. Independent or unbranded wholesale fuel may come from various fuel suppliers and doesn’t include brand-level support or marketing. While branded fuel can cost slightly more, it often delivers higher customer trust, stronger loyalty, and better long-term sales for station owners.
Branded gasoline reflects the added value of guaranteed quality, reliable supply, and marketing programs that attract drivers. The price difference helps fund customer loyalty rewards and brand advertising that keeps stations top-of-mind with motorists—benefits that typically outweigh the small per-gallon cost difference for retailers.
DK supplies all major grades of branded gasoline, regular, mid-grade, and premium, plus ultra-low sulfur diesel that meets Southern U.S., Texas and Gulf Coast standards. All fuels are refined in the U.S. and distributed through DK’s regional network of refineries and terminals across Texas, Arkansas, Louisiana, and surrounding states. Not all products are available in all areas – check with your representative for availability.
For specific branded fuel types for the Tyler and East Texas area, visit the regional Tyler page here. For El Dorado Arkansas and the surrounding areas, click here.
Operating under a recognizable fuel brand immediately builds consumer confidence and repeat visits. DK Fuel supports partners with professional canopy imaging, nationwide promotions, digital advertising, loyalty programs, and local SEO services. Together these tools increase visibility, raise site traffic, and strengthen a station’s overall reputation.
Complete the inquiry form on this page to connect with the DK Fuel Branded Wholesale team. A representative will review your location, discuss branding options, and guide you through the approval and onboarding process. Qualified partners may also access imaging incentives and above-ground equipment support funds through the DK Elevate program.