Relationships Refined, Fueling Connections
302,000
barrels refined per day (that’s 12,684,000 gallons)
4
U.S. refineries
750+
Branded Stations
DK Heritage in Every Drop
DK is a new fuel name to some, but our history speaks volumes. Established in 2001, our parent company Delek provides us with a legacy of over 20 years. With more than 4 billion gallons refined annually and over 750 branded locations (DK/Alon), our direct supply opportunities and commitment to customer service and support make DK a great brand choice.
Strategically Located and Growing
Four Refineries
Four Delek Refineries located in Tyler and Big Spring, TX, El Dorado, AR and Krotz Springs, LA.
26 Terminals
Over 26 strategically located terminals across the country
750+ Stores
Store network of over 750 DK or Alon stores geographically positioned near supply.
Your Preferred Fuel Supplier
Regional Fuel Supply Network
DK's Fuel Supply Network is designed for reliability, with refineries and terminals strategically placed across the nation. Our regional approach ensures a dependable supply chain, meeting demands with efficiency.
Brand Building Programs
DK's marketing and advertising programs focus on increasing visibility of the brand and creating positive interactions with new and existing customers. Our aim is to enhance the DK brand through thoughtful initiatives, fostering meaningful customer connections.
Developing DK Loyalty
The DK Debit Card is a loyalty tool developed to reward customers for fueling with DK and keep them coming back. Customers can save five cents per gallon when they fill up and pay with their DK Debit Card, plus receive a 2% discount on in-store purchases.
Competitive Processing Fees
DK provides one-stop payment processing services for all major credit cards, debit cards, fleet cards, gift and loyalty cards. Along with competitive processing fees, our network is designed to meet the needs of our merchants today and the technology trends of tomorrow.
Competitive Pricing
At DK, we know that a competitive price from your supplier makes your business competitive. DK offers simplicity in our offering to you so your business is primed for success.
The DK Way: Unmatched Customer Service
DK is committed to upholding an unmatched level of customer service and customer satisfaction is our number one priority. Connect with a real US-based team member who genuinely cares about addressing your concerns or questions.
Level Up with DK Elevate
As a commitment to growing the DK brand, DKElevate launched in June 2022. Our new graphics and strong use of color set our canopies and fuel islands apart, conveying a sense of motion and energy. DKElevate canopies are even more striking at night and our custom lights are welcoming and bright, highlighting the safety, cleanliness and convenience of our pumps for evening guests. As we rapidly expand DK’s network of stores, new sites will be imaged with DKElevate.
Support through Marketing and Advertising
DK plans and funds year-round local store marketing support initiatives engaging customers before, during and after the point of purchase.
Integrated Texting Program
Engage your customers and boost loyalty with your own site-specific text messaging database.
Digital Engagement
Navigation and social advertising employed to highlight DK and Alon locations on the web and increase exposure of the brand.
Sweepstakes
Year-round giveaways to engage our loyal customers, attract new ones, and encourage increased station visits.
Local SEO
Improving your site’s digital footprint and visibility through reputation management, driving ratings and reviews, and more.
The DK Impact – Testimonials from Trusted Fuel partners
DK Dealer, “The Triangle” in Alpine, Texas
“I was unbranded, and I thought that was an advantage at first … I realized real quick it’s not … Now that I’ve been into it over a year, I saw a 37.5% increase in gas sales alone ... In my second year, first quarter, I have seen an additional 31% on top of that.”
DK Dealer, “Gamewell Superette” in Lenoir, NC
“As an owner of an independent, family-owned gas station, I was hesitant about partnering with another company. From the very beginning, DK made sure that I was always in the loop on all aspects such as branding, repairs, pricing, and ordering/delivering fuel. What stands out most to me is not just the quality of their service, but the genuine care DK has for the wellbeing of my store, my family and I. DK makes their customers/partners feel more like family rather than just another number in a large business. When help is needed, I am always met with a smiling face and positive attitude, not just a random voice over the phone. ”
Store Owner and Operator in SE Region
“Opening a new store that has not sold gas for the past 10 years was a very stressful time for me. When I met with DK, I was very impressed with their ability and desire to learn about ALL aspects of what would help my business. They took time to understand how my business works, how we can bring in more customers, and what can be done to overall improve the business. I never felt as if I was alone in this new endeavor, DK always had my back. Not only did DK help plant the seed to jumpstart fuel sales at my new location, but they also helped host a customer appreciation day to connect with the local community, resulting in hundreds of attendees and a major increase in inside and outside sales. When you choose DK, you are choosing to work with a company whose biggest goal is to see you succeed!”