Relationships Refined, Fueling Connections
302,000
barrels refined per day (that’s 12,684,000 gallons)
4
U.S. refineries
700+
Branded Stations
Heritage in Every Drop
Alon/DK is a new fuel name to some, but our history speaks volumes. Established in 2001, our parent company Delek provides us with a legacy of over 20 years. With more than 4 billion gallons refined annually and over 700 branded locations (Alon/DK), our direct supply opportunities and commitment to customer service and support make us a great brand choice.
Strategically Located and Growing
Four Refineries
Four Delek Refineries located in Tyler and Big Spring, TX, El Dorado, AR and Krotz Springs, LA.
26 Terminals
Over 26 strategically located terminals across the country
700+ Stores
Store network of over 700 Alon or DK stores geographically positioned near supply.
Your Preferred Fuel Supplier
Regional Fuel Supply Network
Alon/DK's Fuel Supply Network is designed for reliability, with refineries and terminals strategically placed across the nation. Our regional approach ensures a dependable supply chain, meeting demands with efficiency.
Brand Building Programs
Our marketing and advertising programs focus on increasing visibility of the brand and creating positive interactions with new and existing customers. Our aim is to enhance the Alon/DK brand through thoughtful initiatives, fostering meaningful customer connections.
Developing Loyalty
The Alon/DK Debit Card is a loyalty tool developed to reward customers for fueling with us and keep them coming back. Customers can save five cents per gallon when they fill up and pay with their Alon/DK Debit Card, plus receive a 2% discount on in-store purchases.
Competitive Processing Fees
Alon/DK provides one-stop payment processing services for all major credit cards, debit cards, fleet cards, gift and loyalty cards. Along with competitive processing fees, our network is designed to meet the needs of our merchants today and the technology trends of tomorrow.
Competitive Pricing
At Alon/DK, we know that a competitive price from your supplier makes your business competitive. We offer simplicity to you so your business is primed for success.
Unmatched Customer Service
Alon/DK is committed to upholding an unmatched level of customer service and customer satisfaction is our number one priority. Connect with a real US-based team member who genuinely cares about addressing your concerns or questions.
Level Up with DK Elevate
As a commitment to growing the DK brand, DKElevate launched in June 2022. Our new graphics and strong use of color set our canopies and fuel islands apart, conveying a sense of motion and energy. DKElevate canopies are even more striking at night and our custom lights are welcoming and bright, highlighting the safety, cleanliness and convenience of our pumps for evening guests. As we rapidly expand DK’s network of stores, new sites will be imaged with DK Elevate.
At the same time, the Alon brand will continue to be a strong and reliable presence in the field, ensuring that all our customers receive the high-quality service and experience they have come to expect.
Support through Marketing and Advertising
Alon/DK plans and funds year-round local store marketing support initiatives engaging customers before, during and after the point of purchase.
Integrated Texting Program
Engage your customers and boost loyalty with your own site-specific text messaging database.
Digital Engagement
Navigation and social advertising employed to highlight Alon/DK locations on the web and increase exposure of the brand.
Sweepstakes
Year-round giveaways to engage our loyal customers, attract new ones, and encourage increased station visits.
Local SEO
Improving your site’s digital footprint and visibility through reputation management, driving ratings and reviews, and more.
Testimonials from Trusted Fuel partners
DK Dealer, “The Triangle” in Alpine, Texas
“I was unbranded, and I thought that was an advantage at first … I realized real quick it’s not … Now that I’ve been into it over a year, I saw a 37.5% increase in gas sales alone ... In my second year, first quarter, I have seen an additional 31% on top of that.”
DK Dealer, “Gamewell Superette” in Lenoir, NC
“As an owner of an independent, family-owned gas station, I was hesitant about partnering with another company. From the very beginning, DK made sure that I was always in the loop on all aspects such as branding, repairs, pricing, and ordering/delivering fuel. What stands out most to me is not just the quality of their service, but the genuine care DK has for the wellbeing of my store, my family and I. DK makes their customers/partners feel more like family rather than just another number in a large business. When help is needed, I am always met with a smiling face and positive attitude, not just a random voice over the phone. ”
Store Owner and Operator in SE Region
“Opening a new store that has not sold gas for the past 10 years was a very stressful time for me. When I met with DK, I was very impressed with their ability and desire to learn about ALL aspects of what would help my business. They took time to understand how my business works, how we can bring in more customers, and what can be done to overall improve the business. I never felt as if I was alone in this new endeavor, DK always had my back. Not only did DK help plant the seed to jumpstart fuel sales at my new location, but they also helped host a customer appreciation day to connect with the local community, resulting in hundreds of attendees and a major increase in inside and outside sales. When you choose DK, you are choosing to work with a company whose biggest goal is to see you succeed!”