Our Brand Footprint

Alon/DK is a new fuel name to some, but our history speaks volumes. With more than 4 billion gallons refined annually and over 750 branded locations (Alon/DK), our direct supply opportunities and commitment to customer service and support make Alon/DK a great brand choice.


Simplifying delivery of quality fuel to you at a value-based price

Sourcing fuel and having it delivered when and where it is needed is not an easy task. Alon/DK’s integrated refining and logistics platform removes uncertainty and resolves issues before the opportunity arises for them to occur.

Fueling Growth

Alon/DK has aggressive plans to continue expanding our brand. We have a renewed focus on re-imaging our existing sites while also rapidly expanding with new sites. All of these efforts are working to create a strong and cohesive store network. Join Us!

Big Spring Texas


  • Equipment Programs & Imaging
  • Fuel Transportation Services
  • Backcourt Products & Programs
  • Competitive Credit Card Processing Fees
  • Branded Image
  • Conversion Incentives
  • Alon/DK Debit and Gift Cards

Marketing & Advertising Support

Alon/DK plans and funds year-round local store marketing support initiatives targeting new & regular customers. This includes customized promotions & tactics such as grand openings, sweepstakes, store signage, text campaigns, and digital, radio, TV, and outdoor/billboard media.



As a Alon/DK Fuel member, you will have access to a highly experienced team of industry experts. This includes not only dedicated support for brand conversions and New-to-Industry (NTI) stores, but also funds to assist with upgrades to the new brand image.

Contact us today to find out how to become an Alon/DK Fuel member!

Raise Your Profile. Drive Your Profits.

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